Estrella

Estrella

write about the future of the game

media kit

We're building the next generation of football ownership. Share our story and help make football better.

Contact press@estrellafootball.group for interview requests.

A word from our founders

What started as a dream to own a football club became something much bigger.

For both of us, that dream started from the inside — Xander at PEC Zwolle, David at Cascais SAD. Different clubs, different leagues, but the same view: real heritage, real community, and real potential that never quite got the resources or infrastructure to match it.

That's where Estrella came from. Not a theory about football investment, but time spent actually running the day-to-day, seeing what a club like this could become with the right support behind it, and how rarely that support arrives without asking the club to give up what makes it theirs.

So we built Estrella around that opportunity.

Every club that joins this network keeps its own identity, its own community, its own history, that's non-negotiable for us. What we bring is the infrastructure, the shared expertise, and the network to help ambitious clubs compete and grow, without trading away what makes them worth investing in in the first place.

We believe football deserves a model that respects both sides of that equation — the ambition to grow, and the right to stay who you are. That's what we're building. This is just the beginning.

About Estrella

Estrella Football Group was founded to modernise how football clubs grow, competitively and sustainably.

Rather than applying a traditional top-down ownership model, Estrella builds a horizontal ecosystem in which clubs maintain their independence and heritage while benefiting from shared expertise, long-term planning, and collaborative innovation across the group.

Estrella’s approach focuses on:

01.

Sustainable club building over short-term spending

02.

Strong governance and professional operations

03.

Player development pathways and sporting excellence

04.

Modern fan engagement and digital experiences

05.

Community integration and long-term local impact

06.

Connected services shared across the network

Because football clubs deserve better.

About Estrella

Estrella Football Group was founded to modernise how football clubs grow, competitively and sustainably.

Rather than applying a traditional top-down ownership model, Estrella builds a horizontal ecosystem in which clubs maintain their independence and heritage while benefiting from shared expertise, long-term planning, and collaborative innovation across the group.

Estrella’s approach focuses on:

01.

Sustainable club building over short-term spending

02.

Strong governance and professional operations

03.

Player development pathways and sporting excellence

04.

Modern fan engagement and digital experiences

05.

Community integration and long-term local impact

06.

Connected services shared across the network

Because football clubs deserve better.

Brand assets

Naming

Always write Estrella Football Group in full at first, and then refer to Estrella if you want to abbreviate.

Download our brand assets.

Brand assets

Naming

Always write Estrella Football Group in full at first, and then refer to Estrella if you want to abbreviate.

Download our brand assets.